Drug reps today are facing an increasingly strong imperative to depart from traditional promotional activities simply aimed at getting doctors’ prescriptions. For these reps to shift to communications focusing on proper drug use, the key will be their performance reviews.…
ACADEMIA
Japan Plans Alvesco Clinical Trial for Coronavirus
Japan’s National Center for Global Health and Medicine (NCGM) is planning a clinical trial for Teijin’s Alvesco (ciclesonide), an inhaled corticosteroid for asthma, for the treatment of pre-symptomatic patients infected with the novel coronavirus. The trial will examine whether Alvesco…
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