BUSINESS
Japanese Pricing Rules Don’t Fully Capture Value of New Modalities, “No” to CEA Expansion: Janssen Exec
While Japan has a well-structured pharmaceutical pricing system, it has been unable to fully recognize the value of new therapeutic modalities, resulting in drug lags and losses as its NHI prices do not match up to the levels of overseas…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





