BUSINESS
Japanese Pricing Rules Don’t Fully Capture Value of New Modalities, “No” to CEA Expansion: Janssen Exec
While Japan has a well-structured pharmaceutical pricing system, it has been unable to fully recognize the value of new therapeutic modalities, resulting in drug lags and losses as its NHI prices do not match up to the levels of overseas…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





