BUSINESS
CEA Is “Wrong Tool” That Doesn’t Fit into Japanese System: J&J Exec
The cost-effectiveness assessment (CEA) is the “wrong tool” in Japan’s drug pricing framework, and any expansion of the scheme could dial back all the progress recently made in the country to drive pharmaceutical innovation, warns a senior official of Johnson…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





