BUSINESS
CEA Is “Wrong Tool” That Doesn’t Fit into Japanese System: J&J Exec
The cost-effectiveness assessment (CEA) is the “wrong tool” in Japan’s drug pricing framework, and any expansion of the scheme could dial back all the progress recently made in the country to drive pharmaceutical innovation, warns a senior official of Johnson…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





