ORGANIZATION
Kenporen Director Kono: Apply CEA to Reimbursement Decisions Once Credible System Established
The Japanese cost-effectiveness assessment (CEA) scheme should be applied not only to the price adjustments of drugs and medical devices but also to their reimbursement decisions once a credible system is established, with current uncertainties resolved, Shoji Kono, director of…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





