Japan’s volume-based generic use rate climbed to a preliminary 89.5% in July-September 2025, up 4.8 points from a year earlier and marking the highest level ever recorded on a quarterly basis, the Japan Generic Medicines Association (JGA) said on December…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





