Japan should fundamentally overhaul its cost-effectiveness assessment (CEA) scheme while putting a hold on CEA-based price adjustments, a new ruling…
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How Can You Improve Field Force Productivity in the Age of Digital? Omnichannel Excellence and the Importance of a Strong “Middle Layer”
Introduction In my first column, I introduced four key lessons learnt from ongoing commercial transformations at pharma companies in Japan, based on a recent survey with 150 pharma leaders in Japan and our own experience as strategic transformation advisor. In…
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