Japan’s health ministry approved a slew of new medicines on September 25 including multiple “first of its kind” products, among them being GlaxoSmithKline’s respiratory syncytial virus (RSV) vaccine Arexvy as well as Eisai’s Alzheimer’s therapy Leqembi (lecanemab).Arexvy became the first…
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How Far Has Your Organization Come? Key Lessons Learned from Ongoing Commercial Transformations in Japan
Introduction Commercial transformation is a top priority for pharma leaders in Japan and rightfully so. In a market with low single digit top-line growth and increasing budgetary pressure, pharma companies in Japan need to undergo a careful balancing act between…
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