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How Far Has Your Organization Come? Key Lessons Learned from Ongoing Commercial Transformations in Japan
Introduction Commercial transformation is a top priority for pharma leaders in Japan and rightfully so. In a market with low single digit top-line growth and increasing budgetary pressure, pharma companies in Japan need to undergo a careful balancing act between…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





