Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
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How Can Innovative Field Force Roles and Ways of Working Create More Impactful Engagement?
Introduction In my second column I discussed the importance of channel orchestration to improve productivity and engagement experience across a pharmaceutical company’s real and digital channels. In this column I analyze how top performing companies are evolving their field forces…
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