A recent conversation with a US biopharma senior director highlighted a critical talent gap: a strong demand for individuals with strategic management, critical thinking, and advanced business acumen-skills beyond traditional operational excellence. After the conversation, I rushed home and picked…
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How Can Innovative Field Force Roles and Ways of Working Create More Impactful Engagement?
Introduction In my second column I discussed the importance of channel orchestration to improve productivity and engagement experience across a pharmaceutical company’s real and digital channels. In this column I analyze how top performing companies are evolving their field forces…
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