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How Can Innovative Field Force Roles and Ways of Working Create More Impactful Engagement?
Introduction In my second column I discussed the importance of channel orchestration to improve productivity and engagement experience across a pharmaceutical company’s real and digital channels. In this column I analyze how top performing companies are evolving their field forces…
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Let’s face it: in today’s world, changing jobs is a normal part of a successful career. But if it’s so normal, why does it feel so hard? For many people, the idea of leaving their current role brings a heavy…





