For 25 years, Morunda has been interviewing leaders in Japan’s pharmaceutical and medical device industry. Most country managers typically come from a commercial background, rooted in sales and marketing. It’s rare to find country managers who come from finance or…
REGULATORY
Draft Honebuto Paper Calls for Further Drug Pricing Measures to Reward Innovation
The government’s Basic Policy on Economic and Fiscal Management and Reform (honebuto) this year is expected to pledge “further drug pricing measures” to reward innovation, while calling for a rethink of copay rules for off-patent branded medicines to strike a…
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