Drug reps today are facing an increasingly strong imperative to depart from traditional promotional activities simply aimed at getting doctors’ prescriptions. For these reps to shift to communications focusing on proper drug use, the key will be their performance reviews.…
REGULATORY
Xolair Faces 37.3% Price Slash, Keytruda 20.9% in April: MHLW
Japan on March 5 announced new NHI prices for listed medicines, effective April 1, revealing a 37.3% slash for Novartis Pharma’s Xolair (omalizumab) after its label expansion into pollen allergy, and a further 20.9% reduction for MSD’s fast-growing blockbuster Keytruda…
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