BUSINESS
Xolair’s Use Would Be Limited to 1-3% of Pollen Allergy Patients in Japan: Specialist
Pollen allergy approval for Novartis’ asthma drug Xolair (omalizumab) last year caused quite a stir over its potential impact on health finances in Japan, but a specialist says its actual use for the new indication would be limited to 1-3%…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





