BUSINESS
Novartis Says Only 3,000 Pollen Allergy Patients Used Xolair This Season, Less than 10% of Re-Pricing Line
Novartis’ antibody drug Xolair (omalizumab) was battered by a 37.3% price slash in April last year as its label expansion into pollen allergy triggered a new re-pricing rule. Now, it turns out that the number of patients treated with the…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





