BUSINESS
Meiji Pharma Pursuing Low-Cost Strategy to Weather Storm in Generics Space, Overseas Plants Hold Key
Japan’s generic market is hitting a plateau soon. Incentive measures rolled out by the government since 2002 have driven its growth, with the country’s volume-based generic utilization rate expected to reach 80% next year. However, room for a further leap…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





