BUSINESS
In Authorized Generic Spree, Daiichi Sankyo Espha Focuses More on “Popularization” than “Sales” When It Comes to Cancer AGs
Japan’s generic market is hitting a plateau soon. Incentive measures rolled out by the government since 2002 have driven its growth, with the country’s volume-based generic utilization rate expected to reach 80% next year. However, room for a further leap…
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Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





