REGULATORY
Deeper CEA Price Cuts Mooted for “Cost Increase” Products: FY2026 Reform Debate
Japan could move toward steeper price reductions for drugs deemed “cost-increasing” under the cost-effectiveness assessment (CEA) framework, as discussions on the next system reform gathered pace at the Central Social Insurance Medical Council (Chuikyo) on October 15. At the day’s…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





