The Japan Pharmaceutical Manufacturers Association (JPMA) on May 23 announced the first update in six years of its Code of Practice (COP), revising the definition of “promotion” to make it consistent with global and other relevant guidelines. This will mark…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





