Japan currently grants premiums in the pricing of newly approved medicines based on their safety and efficacy profiles that are reviewed in the regulatory approval process, but such data are not enough to consider their value for patients, academic experts…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





