BUSINESS
As Rituxan Biosimilar Enjoys Solid Start, Sandoz Japan Chief Says It’s Important to Be First to Market
Being first-to-market is important in the biosimilar space, and a strong uptake seen with Sandoz’s Rituxan (rituximab) follow-on offers a good case in point, Jason Hoffe, president of the company’s Japan unit, tells Jiho. “I think rituximab performance this year…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





