Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…
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It’s Time for Market Access to Play a Leading Role
Philip Carrigan The days of pharmaceutical companies relying solely on large sales forces are over. Escalating healthcare costs due to the growing numbers of patients with chronic diseases, the aging population, and higher prices of new therapies mean companies urgently…
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