COMMENTARY
1 Year after Viagra Generic Debut, Freely Priced Generics Seem to Be Bringing Benefits
Nearly a year has passed since Towa Pharmaceutical launched a generic version of Pfizer’s erectile dysfunction (ED) treatment Viagra (sildenafil). Since then, a number of companies have released their own generic versions, setting off a competition between freely priced generics…
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COMMENTARY
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





