BUSINESS
Predictability Key to Novartis’ Japan Investment, Says International Chief
Novartis sees predictable drug pricing policies as a prerequisite for continued investments in Japan, according to Patrick Horber, president of international operations. Corporate decisions closely track how governments value innovation, he says, voicing eagerness for sustained dialogue with Japanese policymakers…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





