BUSINESS
Predictability Key to Novartis’ Japan Investment, Says International Chief
Novartis sees predictable drug pricing policies as a prerequisite for continued investments in Japan, according to Patrick Horber, president of international operations. Corporate decisions closely track how governments value innovation, he says, voicing eagerness for sustained dialogue with Japanese policymakers…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





