REGULATORY
Importance of Non-ICER Factors in Cost-Effectiveness Assessment Starting to Resonate with Chuikyo Reps
Members of a key reimbursement policy panel appear to be becoming more and more open to the industry’s call for Japan to look at various benefits that cannot be captured with the ICER (incremental cost-effectiveness ratio; costs per QALY gained)…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





