REGULATORY
Importance of Non-ICER Factors in Cost-Effectiveness Assessment Starting to Resonate with Chuikyo Reps
Members of a key reimbursement policy panel appear to be becoming more and more open to the industry’s call for Japan to look at various benefits that cannot be captured with the ICER (incremental cost-effectiveness ratio; costs per QALY gained)…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





