BUSINESS
CEA Is “Wrong Tool” That Doesn’t Fit into Japanese System: J&J Exec
The cost-effectiveness assessment (CEA) is the “wrong tool” in Japan’s drug pricing framework, and any expansion of the scheme could dial back all the progress recently made in the country to drive pharmaceutical innovation, warns a senior official of Johnson…
To read the full story
Related Article
BUSINESS
- Ipsen to Withdraw Tazverik Overseas over Secondary Cancer Risk
March 10, 2026
- Minimum Price Hike, Spillover Abolition Win Industry Support in FY2026 Reform: Jiho Poll
March 10, 2026
- Xospata Misses OS Endpoint in PIII Trial in Untreated FLT3-Mutated AML
March 10, 2026
- Enhertu Now under US Review for Post-Neoadjuvant HER2 Breast Cancer
March 10, 2026
- Pfizer, ASKA to Co-Promote RSV Vaccine Abrysvo in Japan
March 9, 2026
I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





