COMMENTARY
Is Case of Leqembi a “Steppingstone” to New CEA Price Adjustment Rule? Pharma Industry on Guard
The pharmaceutical industry seems to appreciate the Japanese government’s FY2024 reform plans for the drug pricing system, but apparently not those for the cost-effectiveness assessment (CEA) scheme. It is because pharma officials can see the government’s obvious intention to review…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





