The Ministry of Health, Labor and Welfare (MHLW) on December 12 presented a draft outline of the FY2026 drug pricing…
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How Can Innovative Field Force Roles and Ways of Working Create More Impactful Engagement?
Introduction In my second column I discussed the importance of channel orchestration to improve productivity and engagement experience across a pharmaceutical company’s real and digital channels. In this column I analyze how top performing companies are evolving their field forces…
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