Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
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How Far Has Your Organization Come? Key Lessons Learned from Ongoing Commercial Transformations in Japan
Introduction Commercial transformation is a top priority for pharma leaders in Japan and rightfully so. In a market with low single digit top-line growth and increasing budgetary pressure, pharma companies in Japan need to undergo a careful balancing act between…
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