COMMENTARY
Some Pharma Makers Leery of Further Cut into Off-Patent Brands in Japan
As Japan started a new fiscal year on April 1, an “off-year” price revision was implemented to update the NHI prices of a vast number of medicines on the reimbursement list. A Jiho poll drew many complaints over the revision…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





