Japan’s all-important reimbursement policy panel on March 25 agreed to apply drug pricing rules for Novartis’ spinal muscular atrophy (SMA) gene therapy Zolgensma following its approval late last week. If all goes well, the product is expected to join the…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





