The application of a new special rule for “indication re-pricing” to Novartis’ anti-IgE antibody Xolair (omalizumab), which was approved for the treatment of pollen allergy in December, was decided by referring to a nasal steroid that carries an allergic rhinitis…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





