BUSINESS

Nihon Generic to Mount Aggressive Sales Campaigns Taking Advantage of Group Synergy

By Takashi Ebisawa and Tatsuya Otsuka April 16, 2019
Japan’s generic market is hitting a plateau soon. Incentive measures rolled out by the government since 2002 have driven its growth, with the country’s volume-based generic utilization rate expected to reach 80% next year. However, room for a further leap…

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