REGULATORY
Pricing Predictability Could Crumble via Japanese CEA Introduction, Tada Frets at Chuikyo
The proposed introduction of some sort of cost-effective assessment (CEA) could lack consistency with Japan’s long-standing drug pricing system, wreaking havoc on predictability - a vital factor for research-intensive pharmaceutical companies, a Japanese drug industry leader said on October 11.…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





