1. Build a Strong Employer BrandFirst up, let’s talk about your employer brand. Think of it as your company’s personality and reputation. In Japan’s competitive pharmaceutical and medical device industry, it’s crucial to stand out. You need to showcase your…
BUSINESS
Biogen Japan Upbeat on Tecfidera, Near-Approval Nusinersen, Sakigake Boost for Aducanumab
Biogen Japan is on a roll. The company enjoys a strong uptake for its new multiple sclerosis (MS) med Tecfidera (dimethyl fumarate), while gearing up for an imminent green light for its spinal muscular atrophy (SMA) drug nusinersen. Aducanumab, an…
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For the first time in many years, Japan appeared to have pivoted to a pro-innovation path with the FY2024 drug pricing reform. All eyes were apparently on this course change as seen in this year’s most-read story list, though the…