COMMENTARY
Leaner Sales Forces? Lower Profits? Drug Makers Face Tough Decision in 80% Generic Era
The Japanese government approved its economic and fiscal policy guidelines in June, calling for a generic share of “at least 70% by mid-2017 and at least 80% at the earliest possible date between FY2018 and the end of FY2020.” In…
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COMMENTARY
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





