Nippon Boehringer Ingelheim (NBI) announced on September 27 that it will discontinue marketing of its bronchodilator Alotec (orciprenaline sulfate) in Japan by the end of October. NBI has been considering what to do in Japan taking into consideration the risk…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





