Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
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Bayer to Strengthen Marketing Structure in General Medicine
Bayer Yakuhin's General Medicine Business Unit (BU) will focus on the antihyperlipidemic agent Zetia (ezetimibe) in its detailing activities and enhance its promotional efforts for the long-listed drug for postprandial hyperglycemia Glucobay (acarbose) by integrating its diagnostics division. It also…
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