The results of a member survey conducted by the Osaka Medical Association between July and October 2009 revealed that many hospital-based physicians (HPs) have strong resistance towards prescribing generics.The survey has been carried out biannually since 1971, and the 2009…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





