Novartis to UndertakeAll-Patient PMS for ExjadeNovartis Pharma launched on June 16 the oral iron chelating agent Exjade (deferasirox) included in the NHI price list on June 13. At a press conference held in Tokyo on June 10, the company announced…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





