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3 Major Generics Makers Aim at Conservative Sales Targets for OTC Version of Amlodipine
Three major generic manufacturers, Taiyo Yakuhin, Sawai Pharmaceutical and Towa Pharmaceutical, have established their marketing strategies for their generic version of amlodipine, a Ca blocker for the treatment of hypertension. This drug has a market of about \200 billion on…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





