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NBI and Pfizer to Initiate e-Detailing for Spiriva

March 31, 2008
Nippon Boehringer Ingelheim and Pfizer will start e-detailing using the Internet aimed at about 50,000 physicians, mainly general practitioners, for Spiriva (tiotropium), their drug to treat chronic obstructive pulmonary disease (COPD). This e-detailing is intended to augment conventional information dissemination…

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