Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
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New Sales Strategy Going Extremely Well: Mr Kashiwagi of sanofi-aventis
The new sales strategy introduced by sanofi-aventis in April is going well. The company has enhanced proposal-based detailing activities in which MRs propose optimal treatments according to the symptoms of individual patients by combining either new and existing drugs or…
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Japan’s pharmaceutical industry is undergoing a structural shift in its workforce, with the role of sales reps shrinking while production…
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