Pfizer Japan has expanded the scope of its supply of information on its antidepressant JZOLOFT (sertraline) from psychiatrists to all primary care physicians (PCP). The company estimates that 60-70% of the \100 billion antidepressant market consists of prescriptions by specialists,…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





