General Public Interested in DTC Marketing, But Not DoctorsTakashi Furukawa, a researcher at Tama University Medical Risk Management Institute, announced the results of a questionnaire survey of doctors and the general public on direct-to-consumer (DTC) marketing at a meeting of…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





