Takashi Furukawa of the consulting firm EBMs discussed direct-to-consumer (DTC) marketing by the pharmaceutical industry at a meeting of Tama University's Pharmaceutical New Wave Marketing Research Group on July 19. "It is important to emphasize the company's name when trying…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





