Astellas Pharma Inc. revised its domestic marketing system on April 1. The company has abolished the two-line marketing system of products from the former Yamanouchi Pharmaceutical and those from the former Fujisawa Pharmaceutical and replaced it with a two-line system…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





