In a special address presented at a marketing seminar held in Tokyo on July 21, Nobuyuki Baba, president and CEO of Novartis Pharma, said that "on the whole, individual doctors' influence on drug selection is decreasing" due to healthcare consumers'…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





