Seiichi Sato, president of Sato Pharmaceutical, revealed his company's plan to strengthen its major brands, promote strategic alliances, and expand overseas marketing networks at a press conference on January 12. Although the market for OTC drugs has shrunk in recent…
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December 26, 2011
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





