Aventis Pharma aims to strengthen its top share in the anti-allergy drug market through Allegra (fexofenadine). The company acquired the top share in this market in the first half of 2004. It plans to consolidate its position through promotional activities…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





