Aventis Pharma Aiming at \30 Bil. in Allegra Sales 2004Aventis Pharma aims to boost sales of the antihistaminic allergic disease treatment Allegra (fexofenadine HCl) to \30 billion in 2004. Launched in Japan in November 2000, Allegra's sales rose from \16.4…
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





