Pharmacia Aims at 10th in the Japanese Market in 2005Pharmacia K.K. aims at sales of \200 billion or 10th position in the Japanese market in 2005 by boosting the regional share of 7% in Pharmacia worldwide sales to 15%, equivalent…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





