Meiji Seika Kaisha reported a 6.1% decline in its pharmaceutical sales to \110,692 million in the fiscal year ended in March 2002 with operating profits of \6,281 million, down 50.6% compared to the previous year. The marketing cost allocation system…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





